Improve local search rankings for your mulch operation
Have you ever searched for “colored mulch near me” on an online search engine and found yourself frustrated that your mulch production business isn’t one of the top listings in the local pack (located just below the map on Google)? The solution is simple: search engine optimization (SEO).
SEO is the practice of improving your business’s website traffic and exposure to your business through non-paid (organic) search engine results. This can be done in a variety of ways, including making sure information about your business online is accurate, up to date and is consistent across all platforms. One tactic would be to ensure you are on local listings to improve your online presence.
By following just a few steps, you can claim and optimize your online business listings and, as a result, improve your business’s local search rankings on search engines like Google and Bing.
1. Audit your brand’s online presence
As a business owner, you need to be aware of what information about your business is already online so you can understand what needs to be addressed as you go through the optimization journey. Take note of any informational websites where your business is listed and identify inconsistencies or false information that needs to be corrected or removed. Be sure to complete this process for each location you operate.
2. Choose your path forward
Your company’s information can live on hundreds of websites and online business databases. It’s important to discover which ones are best for reaching your audience.
Most consumers are searching for businesses on Google, Bing, Facebook, Yellowpages.com, Yelp and Local.com. Look into your Google Analytics account to discover the sources of your website traffic. Be sure to optimize your main traffic drivers in addition to the websites listed above.
3. Claim and verify your listings; optimize your data
Once you find your business’s listings online, you’ll want to make sure you claim any unclaimed listings – via Google My Business, Yelp, etc. – that have been created and, if necessary, reach out to the websites to dispute listings that have identified your business information as their own.
When you have claimed your businesses and are ready to optimize your listings, consistency is crucial. Make sure that every aspect looks the same for each listing. For example, “123 Main St.” is different than “123 Main Street.” Ensure that your website address and phone numbers are correct, your hours of operation and holiday hours are up to date and your social media profiles are all connected. Search engines analyze this data to determine the most consistent and accurate results.
Also, be sure to include what types of products you have. Listing what colors you have, if you sell rubber or wood mulch, and if you sell bagged mulch or in bulk can help customers who are looking for specific products to find your business.
Pro tip: Some platforms, including Google, require you to verify your business at a legitimate physical location. In many cases, this will just require you to request that the platform send a verification code to your business in the mail, which you will enter into the platform to confirm. Once verified, your visibility will be much stronger to local searches.
4. Keep your listings active and up to date
It may take the platforms several weeks to analyze your data and start promoting your business. In the meantime, make sure your information stays current and update any data that might have changed, such as hours of operation or making note of upcoming holiday hours.
Additionally, Google recommends that businesses interact with customers by responding to reviews that are left about your business or responding to Google Q and A within Google My Business. This is where you can answer questions like whether or not you offer free delivery, what specialty products or mulch colors you offer, or if you provide any other services. Responses may improve your SEO rankings.
A little work today could lead to more business tomorrow
By following these simple local search optimization tips, you will set your mulch production business up for success and customers will be able to find your business more easily.
For more tips on operating your mulch production business, explore our business solutions resources online.